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General News
24 July, 2026
Seppelt sale could uncork new era
ONE of Australia’s most historic wineries could be entering a new era after Treasury Wine Estates confirmed it is exploring the sale of the Seppelt brand and its iconic Great Western winery and vineyards.
Great Western Enterprises chief executive Bruce Ahchow believes the proposed sale of the Seppelt brand and Great Western winery could create a once-in-a-generation opportunity for the Grampians wine region if the right buyer emerges.
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